CTAM EUROPE EuroSummit 2011 - Europe’s unique gathering for Cable Marketers
CTAM Europe – the premier cable marketing organization for European cable television marketers, will host EuroSummit 2011, the annual cable marketing conference, at the Westin Dragonara Resort in Malta, September 22-23, 2011.
“This year we will tackle the challenges facing cable marketers across the globe,’ said Krisztina Homolay, Managing Director of CTAM Europe, “The theme of the conference is “Surf the waves of change”, she continued, “so we are hosting in-depth discussions on the growing relevance of social media, internet access to linear channels, as well as examining every major issue facing the industry today.”
Following the welcome address by CTAM Europe Chairman Chris Winkelmolen, the Day One keynote speaker will be Doron Hacmon, MD Products & Online Media, UPC Broadband, whose very different approach to the keynote speech is entitled - "What's Love Got To Do With It?" ‘We all remember our first love. Whether romantic, spiritual, emotional or for an object, love is a common denominator that is at the essence of life. And yet, many businesses choose to ignore it and appeal to logic and other consumer reasoning. At the bottom of the biggest commercial successes lies a love story between companies and consumers. Let's talk about reigniting passion. It's gonna be cuddly…’
On Day Two the CEO Forum, including Andrei Torriani, CEO, Melita Cable and Niall Curran, Chief Operating Officer, chellomedia, will be moderated by media commentator Ray Snoddy, who presents the BBC programme Newswatch on BBC World.
On the same day the keynote interview with Michelle Nowak, Global Director of Strategy & Solutions for Cable, Convergy and Phyllis Harris, General Manager, Communications & Media, Microsoft will discuss the theme - Convergys & Microsoft: “Safe” is the New “Sorry” , sharing powerful competitor insights and survival tactics for cable industry.
Other highlights include
Why is EuroSummit an event you mustn’t miss??
- Connected TV: Marketing the “New Paradigm”
- Social media and the future of business, media and communications
- TV Everywhere: What will it take to deliver on its potential?
- Brand Building in a Fragmented World
- Your Customers: You hear them, but are you really listening?
- Building a powerful 21st Century brand
- New Platforms Mean New Ad Revenue Opportunities. Are We Ready To Grab Them?
- Shifting Focus: How Cable Can Win in the Small Business Market
- Funny yes, but will it sell?
- Sales 2.0 - The Right Environment Makes the Sale
“Delegates can dive into powerful, new platforms and revenue streams, surrounding themselves with fresh marketing insights and innovations; they can refresh branding, customer care and content strategies, immerse themselves in the latest trends and technologies, and learn about monetizing unique opportunities to stand out in a sea of competition.”
More than 90% of the delegates attending the CTAM EuroSummit 2010 held the title of Director, Vice President or higher; most major platforms and content providers were represented by their CEOs, a similar attendee profile is expected in 2011.
Full details of the events and the list of top industry speakers at EuroSummit 2011 can be seen at the EuroSummit web site: www.eurosummit11.com
CTAM Europe’s 2011 CAP competition will award the best cable marketing campaigns that have built or sustained strong brands. This year’s Gold, Silver and Bronze winners will be announced at a special Awards Ceremony hosted by SPT Networks Central Europe on 22 September.
Every year CTAM Europe invites operators, networks and content providers to submit their best and brightest marketing campaigns to compete for the top CTAM accolade, the Gold Creative Award, which recognizes the excellence in marketing and the outstanding achievements of the cable industry. Open this year for the first time to non-members as well as CTAM Europe members, the competition offers a unique opportunity to showcase their creative accomplishments.
Press contact: Gerry Buckland
tel +44 7774 860011
About CTAM Europe
CTAM Europe is the Cable & Telecommunications Association for Marketing and is a non-profit, non-commercial, professional membership organization, dedicated to driving marketing excellence in the cable industry. As “cable's growth engine" CTAM Europe's mission is to be the premier provider of marketing education, information and networking opportunities to individuals who work in the European cable industry. CTAM Europe's membership represents more than 25 leading companies including cable operators, programmers and service companies that support the industry. The organization is affiliated with CTAM in North America, which began in 1976 and now has more than 5,500 members worldwide. For more information, please visit our web site at www.ctameurope.com.
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